Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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What do we mean by ‘human-centric software’?
What springs to mind when you hear the word 'human'?
Is it the palpable sensations of the human form? The rhythmic beat of the heart? The gentle rise and fall of the breath? The motion of our limbs?
Maybe your interest lies in emotions - our ability to empathise, our capacity for fury, our delight and our despair.
Or, perhaps you’re drawn towards humanity as a whole - our purpose as a collective, our endless cycle of procreation.
Now, consider the word ‘software’.
What images does this conjure up? Lines of complex code? Algorithms governing our digital lives? The brain
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