Accelerate digital
transformation
in the age of AI
New Icon is your partner to innovate smarter and faster in a real-time world,
backed by an extensive ecosystem of technology and industry partners.
New Icon is your partner to innovate smarter and faster in a real-time world, backed by an extensive ecosystem of technology and industry partners.
Architecture · Design Thinking · Agile Software Development · Deep Tech · Agentic AI
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Our Clients
Trusted by organisations delivering complex digital transformation, with award-winning expertise, proven delivery and an extensive ecosystem of specialist partners.
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Innovation for transformation - at speed
We aren’t just another digital transformation partner.
New Icon is nimble, collaborative, working alongside you to turn innovative ideas into real-world, transformational impact - fast.
Whether you need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment.
New Icon utilises the latest Coding Agents and Agentic AI to deliver innovative, intelligent solutions to our clients.
Why choose New Icon?
Faster time to value
Our agile approach combined with our solution accelerators and proprietary assets reduce risk and speed up delivery.
Our agile approach combined with our solution accelerators, proprietary assets and AI coding agents, reduce risk and speed up delivery.
Access to the latest innovation
Through our ecosystem of deep tech capabilities and global partners for your transformation journey.
Enterprise-grade by design
Architecting robust, scalable and secure solutions for your mission-critical needs.
Real-time intelligence
Real-time intelligence
for manufacturing
for manufacturing
Our innovative, adaptive AI solution predicts machine anomalies in real time before they become failures, and guides operators to the next best decision in the moment.
Our innovative, adaptive AI solution predicts machine anomalies in real time before they become failures, and guides operators to the next best decision in the moment.
Thriving in the age of AI
Thriving in the age of AI isn’t just a technology challenge. It’s also about people and process.
Read more about our approach to innovation for tangible business impact.
AI powered survey sample management fraud detection platform: Obsurvant.com
The Obsurvant proprietary sample management platform delivers representative audiences at scale, through a global supplier network. Every minute, both consumer and B2B respondents are passing through the platform to complete surveys for market research and polling. We rebuilt the Obsurvant platform by combining their survey expertise with enhanced quality and security checks. One key integration was with Roundtable.ai, which validates respondents based on open-end responses, identifying whether they are genuine or AI-generated.
The Obsurvant proprietary sample management platform delivers representative audiences at scale, through a global supplier network. Every minute, both consumer and B2B respondents are passing through the platform to complete surveys for market research and polling. We rebuilt the Obsurvant platform by combining their survey expertise with enhanced quality and security checks. One key integration was with Roundtable.ai, which validates respondents based on open-end responses, identifying whether they are genuine or AI-generated.
Read more
Elevating gameplay and UX for a groundbreaking darts app
DartCounter, in collaboration with the market leading darts brand, Target Darts, recently enlisted the services of New Icon to enhance the user experience of their app that enables dart players from across the globe to compete online against each other, play training games to improve skills such as Cricket, Bob's 27, singles training, doubles training and more, or take on 'Dart Bot' to practise their skills against a virtual opponent.
DartCounter, in collaboration with the market leading darts brand, Target Darts, recently enlisted the services of New Icon to enhance the user experience of their app that enables dart players from across the globe to compete online against each other, play training games to improve skills such as Cricket, Bob's 27, singles training, doubles training and more, or take on 'Dart Bot' to practise their skills against a virtual opponent.
Read more
From concept to App Store: Connecting the countryside
New Icon helped create a prototype and brand identity for Stile - a social platform for countryside communities - enabling the founders to secure investment and launch their censorship-free app successfully.
New Icon helped create a prototype and brand identity for Stile - a social platform for countryside communities - enabling the founders to secure investment and launch their censorship-free app successfully.
Read more
Our latest articles
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Testimonials
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Testimonials
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Testimonials
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Testimonials
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Our experience so far has been fantastic: great communication, and the project is on budget and on time.
When looking for an early build support partner, we wanted someone that not only understood our immediate requirements, but could add value when thinking about future reiterations of the product. We're early on in the process, but our experience so far has been fantastic: great communication, and the project plan we set out, is on budget and on time."
Oliver Yonchev
cocreatd
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.