Accelerate digital
transformation
in the age of AI
New Icon is your partner to innovate smarter and faster in a real-time world,
backed by an extensive ecosystem of technology and industry partners.
New Icon is your partner to innovate smarter and faster in a real-time world, backed by an extensive ecosystem of technology and industry partners.
Architecture · Design Thinking · Agile Software Development · Deep Tech · Agentic AI
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Our Clients
Trusted by organisations delivering complex digital transformation, with award-winning expertise, proven delivery and an extensive ecosystem of specialist partners.
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Innovation for transformation - at speed
We aren’t just another digital transformation partner.
New Icon is nimble, collaborative, working alongside you to turn innovative ideas into real-world, transformational impact - fast.
Whether you need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment.
New Icon utilises the latest Coding Agents and Agentic AI to deliver innovative, intelligent solutions to our clients.
Why choose New Icon?
Faster time to value
Our agile approach combined with our solution accelerators and proprietary assets reduce risk and speed up delivery.
Our agile approach combined with our solution accelerators, proprietary assets and AI coding agents, reduce risk and speed up delivery.
Access to the latest innovation
Through our ecosystem of deep tech capabilities and global partners for your transformation journey.
Enterprise-grade by design
Architecting robust, scalable and secure solutions for your mission-critical needs.
Real-time intelligence
Real-time intelligence
for manufacturing
for manufacturing
Our innovative, adaptive AI solution predicts machine anomalies in real time before they become failures, and guides operators to the next best decision in the moment.
Our innovative, adaptive AI solution predicts machine anomalies in real time before they become failures, and guides operators to the next best decision in the moment.
Thriving in the age of AI
Thriving in the age of AI isn’t just a technology challenge. It’s also about people and process.
Read more about our approach to innovation for tangible business impact.
AI powered survey sample management fraud detection platform: Obsurvant.com
The Obsurvant proprietary sample management platform delivers representative audiences at scale, through a global supplier network. Every minute, both consumer and B2B respondents are passing through the platform to complete surveys for market research and polling. We rebuilt the Obsurvant platform by combining their survey expertise with enhanced quality and security checks. One key integration was with Roundtable.ai, which validates respondents based on open-end responses, identifying whether they are genuine or AI-generated.
The Obsurvant proprietary sample management platform delivers representative audiences at scale, through a global supplier network. Every minute, both consumer and B2B respondents are passing through the platform to complete surveys for market research and polling. We rebuilt the Obsurvant platform by combining their survey expertise with enhanced quality and security checks. One key integration was with Roundtable.ai, which validates respondents based on open-end responses, identifying whether they are genuine or AI-generated.
Read more
Elevating gameplay and UX for a groundbreaking darts app
DartCounter, in collaboration with the market leading darts brand, Target Darts, recently enlisted the services of New Icon to enhance the user experience of their app that enables dart players from across the globe to compete online against each other, play training games to improve skills such as Cricket, Bob's 27, singles training, doubles training and more, or take on 'Dart Bot' to practise their skills against a virtual opponent.
DartCounter, in collaboration with the market leading darts brand, Target Darts, recently enlisted the services of New Icon to enhance the user experience of their app that enables dart players from across the globe to compete online against each other, play training games to improve skills such as Cricket, Bob's 27, singles training, doubles training and more, or take on 'Dart Bot' to practise their skills against a virtual opponent.
Read more
From concept to App Store: Connecting the countryside
New Icon helped create a prototype and brand identity for Stile - a social platform for countryside communities - enabling the founders to secure investment and launch their censorship-free app successfully.
New Icon helped create a prototype and brand identity for Stile - a social platform for countryside communities - enabling the founders to secure investment and launch their censorship-free app successfully.
Read more
Our latest articles
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Testimonials
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.