From Technology Uncertainty
to Business Clarity
New Icon Agile Discovery Sprints
Technology in the era of AI offers huge opportunities, but knowing where to start, what's feasible, what's safe and what will deliver real value isn't straightforward.
Our Agile Discovery Sprints help you validate your business case and define the right solution, technology and roadmap to deliver your objectives.
We bring clarity so you can execute - with confidence.
So Much Technology. So Little Clarity.
AI and agent automation promise to transform the way businesses operate. But with a plethora of technologies, platforms and considerations, making the right investment decision can feel overwhelming.
You might know there's a better way to run your business, but still be asking:
What business impact or return on investment could we expect?
What would the solution actually look like?
Which technologies, including AI, are appropriate and feasible?
What are the operational and cybersecurity considerations?
How complex will it be, what will it cost and how long will it take?
You need confidence before you commit.
That's what Agile Discovery is for.


Why
Business Impact & ROI
Why
Business Impact & ROI
Understand the problem, identify opportunities and establish the business value and expected return on investment.
Understand the problem, identify opportunities and establish the business value and expected return on investment.
What
Solution Design
What
Solution Design
Explore what the solution could do through user journeys, workflow design and interactive prototypes.
Explore what the solution could do through user journeys, workflow design and interactive prototypes.
Explore what the solution could do through user journeys, workflow design and interactive prototypes.




How
Technical Architecture
Validate feasibility and identify the right technologies, AI capabilities, integrations and architecture to build a safe and secure solution.
Great UX design captures the attention, sticks in the memory, and compels users to take action. It results in products that are so intuitive that users don't give a second thought to the design. We create digital products that do all that, and more.
Validate feasibility and identify the right technologies, AI capabilities, integrations and architecture to build a safe and secure solution.
When & How Much
Costed Delivery Roadmap
Understand the expected investment, delivery timescales and dependencies, with a phased roadmap that gives you a clear path to implementation for rapid business impact.
We translate business requirements into intuitive user journeys and interactive prototypes. This enables stakeholders to explore proposed functionality, validate assumptions and refine the experience before committing to full development.
Understand the expected investment, delivery timescales and dependencies, with a phased roadmap that gives you a clear path to implementation for rapid business impact.


Make better decisions before you build
A successful software or AI project starts with a clear understanding of the problem, the requirements and the value you want to achieve. Our Agile Discovery Sprints bring business, design and technical expertise together to help you make informed decisions before committing to development.
Invest in the right solution
Understand where technology could make the biggest difference to your business. We help you assess the potential benefits, prioritise opportunities and build a business case grounded in your goals.
Uncover requirements before they become costly changes
Explore how the solution will work for the people using it. By mapping workflows, defining requirements and testing design ideas, we help identify gaps and challenge assumptions early, reducing the risk of avoidable rework during development.
Reduce technical risks and uncertainty
Understand what is feasible, how the solution fits with your existing systems and what data and cybersecurity risks need to be addressed. Our technical architecture work considers integrations, data, security and scalability, with focused validation where the approach needs testing.
Plan your investment and next steps
Move forward with a prioritised scope, indicative costs and a delivery roadmap. You’ll have a clearer view of dependencies, timescales and what to build first, helping you align stakeholders and plan your budget.
Whether you’re exploring AI, modernising an existing platform or planning bespoke software development, a discovery sprint gives you a practical foundation for your next decision.
A successful software or AI project starts with a clear understanding of the problem, the requirements and the value you want to achieve. Our Agile Discovery Sprints bring business, design and technical expertise together to help you make informed decisions before committing to development.
Invest in the right solution
Understand where technology could make the biggest difference to your business. We help you assess the potential benefits, prioritise opportunities and build a business case grounded in your goals.
Uncover requirements before they become costly changes
Explore how the solution will work for the people using it. By mapping workflows, defining requirements and testing design ideas, we help identify gaps and challenge assumptions early, reducing the risk of avoidable rework during development.
Reduce technical risks and uncertainty
Understand what is feasible, how the solution fits with your existing systems and what data and cybersecurity risks need to be addressed. Our technical architecture work considers integrations, data, security and scalability, with focused validation where the approach needs testing.
Plan your investment and next steps
Move forward with a prioritised scope, indicative costs and a delivery roadmap. You’ll have a clearer view of dependencies, timescales and what to build first, helping you align stakeholders and plan your budget.
Whether you’re exploring AI, modernising an existing platform or planning bespoke software development, a discovery sprint gives you a practical foundation for your next decision.
Make better decisions before you build
Complex Business Challenges Need More Than Good Design

Disconnected Systems
& Data
Your teams rely on multiple platforms, spreadsheets and manual workarounds. We identify opportunities to connect systems, improve data quality and create more efficient workflows.
Manual, Time-Consuming Processes
Repetitive tasks and inconsistent processes slow operations and increase costs. We explore where workflow automation, intelligent tools and system integrations can deliver meaningful improvements.


Legacy Software & Technical Constraints
Existing systems may be difficult to maintain, integrate or scale. We assess the current architecture and define practical approaches to modernisation without introducing unnecessary risk.
Uncertainty Around Software Investment
You know something needs to change, but the right solution, technical approach and cost are unclear. We help validate your options and create a realistic, phased plan before significant development investment.


AI Opportunities Without a Clear Implementation Plan
You can see opportunities for AI but need to understand where it adds value and how it will integrate with your existing systems. We assess feasibility, data readiness and operational requirements to identify practical use cases.
Agile Discovery Sprint FAQs
Complex Business Challenges Need More Than Good Design


Disconnected Systems
& Data
Your teams rely on multiple platforms, spreadsheets and manual workarounds. We identify opportunities to connect systems, improve data quality and create more efficient workflows.
Manual, Time-Consuming Processes
Repetitive tasks and inconsistent processes slow operations and increase costs. We explore where workflow automation, intelligent tools and system integrations can deliver meaningful improvements.




Legacy Software & Technical Constraints
Existing systems may be difficult to maintain, integrate or scale. We assess the current architecture and define practical approaches to modernisation without introducing unnecessary risk.
Uncertainty Around Software Investment
You know something needs to change, but the right solution, technical approach, risks and cost are unclear. We help validate your options and create a realistic, phased plan before significant development investment.




AI Opportunities Without a Clear Implementation Plan
You can see opportunities for AI but need to understand where it adds value and how it will integrate with your existing systems. We assess feasibility, data readiness and operational requirements to identify practical use cases.
Agile Discovery Sprint FAQs
Complex Business Challenges Need More Than Good Design
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Testimonials
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Software development in Bristol. New Icon is a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Software development in Bristol. New Icon is a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Software development in Bristol. New Icon is a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Software development in Bristol. New Icon is a Linebreak company.