Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Innovating vs. Sticking to What You Know: An NVIDIA vs. Intel Case Study
Over the last five years, NVIDIA has transformed from a gaming GPU company to a leader in AI, thanks to strategic investments in innovation. Meanwhile, Intel, a historic leader in semiconductors, has faced significant challenges and recently announced cost-cutting measures as it attempts to regain its footing in an evolving landscape (https://www.reuters.com/technology/intel-ceo-pitch-board-plans-shed-assets-cut-costs-source-says-2024-09-01/).
Let’s explore what went right for NVIDIA and where Intel has struggled, highlighting two contrasting approaches to business strategy and innovation.
NVIDIA’s Strategic Shift: Betting Big on AI
NVIDIA’s success in recent years can be attributed to a decisive shift towards AI computing, moving beyond its traditional GPU
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