Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Understanding Cloud Server Costs
When building cloud-based applications, businesses often face a critical decision: should they invest in optimizing their software or rely on more expensive hardware to manage the load? Both approaches have merit, but understanding the trade-offs is essential to avoid long-term inefficiencies and escalating cloud server costs.
The Two Approaches: Optimization vs. Scaling
1. Optimization Approach: This involves writing efficient, streamlined code that reduces the demand on server resources. Optimized code can minimize compute power, bandwidth, and storage needs. While this approach may increase initial development costs due to more time and expertise, it often leads to significantly lower cloud
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