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Why is information flow important?

In an era where the dynamics of business are swiftly redefined by the digital landscape, a solid understanding of information flow and how it feeds into software development is no longer just the preserve of the tech department. It's crucial boardroom knowledge. 

Picture information as the vital life force driving your development project, much akin to the Thames powering through the heart of London. It's this continuous flow of data, ideas, requirements, feedback, and insights, that forms the critical conduit between technical experts, stakeholders, and end-users, engendering a shared understanding and ensuring the successful execution