Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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How is Robotic Process Automation changing the way we work?
Robotic Process Automation - RPA for short - has become increasingly common in today’s working world. The potential applications of RPA technology are so wide-ranging that it is set to transform the ways in which many sectors of our economy operate, from marine and energy to healthcare and finance.
But what is Robotic Process Automation?
Defining Robotic Process Automation
Robotic Process Automation is, as the name suggests, a form of automation in which software bots are instructed to complete repetitive tasks that would otherwise be performed by people. It’s a big step forward from the traditional automation you’ll already be
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