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Linebreak and New Icon join forces to deliver innovative real-time solutions
Linebreak UK, a leader in enterprise real-time solutions, is pleased to announce a merger with New Icon, specialists in design-led software and AI engineering. The merger will create a focused capability enabling enterprises to become real-time businesses for efficiency and growth in a fast-moving, distributed world.
Bristol-based New Icon brings 15+ years’ experience in delivering ambitious IoT, digital and AI solutions through agile design-thinking and engineering. Linebreak leverages decades of architecture expertise and a unique technology ecosystem, enabling enterprises to harness distributed and edge AI solutions.
Linebreak CEO, Dolo Miah, explained, “together Linebreak and New Icon will deliver the next
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AI Fatigue Is Real: Why Your Workforce Doesn’t Trust the Tools You’ve Given Them
Everyone rushed to roll out AI tools. Now, many employees are quietly switching them off.
AI was supposed to make work simpler, faster, and smarter but for many teams, it’s doing the opposite. Between endless prompts, new dashboards, and productivity “assistants”, people are starting to feel what analysts are calling AI fatigue: burnout from overexposure to tools that promise the world but deliver confusion.
According to Forrester’s 2025 report, “Ground Your Workforce AI Strategy in Human Experience”, organisations that treat AI as a purely technical upgrade are missing the bigger picture. Success isn’t about deploying the smartest model, it’s
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