Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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The rise of “AI intuition” and why skills development must change
One of the most unexpected and thought-provoking discussions at our recent Innovation Breakfast wasn’t about models, tools or roadmaps. It was about people.
And specifically, the skills people need in order to work safely and effectively with AI.
A phrase emerged that captured the problem perfectly: AI intuition.
Not AI literacy. Not prompt engineering. But intuition, the ability for a person to recognise when an AI system is likely to be right, when it’s likely to be wrong, and when it’s confidently wrong.
It quickly became clear across the roundtable that this is one of the biggest gaps organisations
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