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The 3 Types of AI Projects We See Every Day (And How to Choose Yours)
Not sure where your business fits on the AI spectrum? You’re not alone.
Every week, we speak to teams who want to move on AI but feel unsure where to begin.
Some have ideas. Some have tools. Most just want to know they’re not making a wrong move.
At New Icon, we’re seeing three distinct types of AI projects come through, and understanding which one you are can help you move forward with clarity and confidence.
1. Bolt-on Builders
“We want to add AI to what we’ve already got.”
These teams are looking to integrate AI into existing products or
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