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Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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AI governance starts with data governance
AI governance is not a bolt-on solution
As artificial intelligence becomes embedded into enterprise systems, “AI governance” has rapidly moved onto board agendas. Policies are being drafted, risk frameworks are being reviewed, and internal committees are being formed.
But there is a critical misunderstanding emerging in many organisations. AI governance is not a new discipline that sits alongside corporate governance - it is an extension of it.
If governance structures are already fragmented, unclear, or inconsistently applied, introducing AI governance frameworks will not resolve those weaknesses. AI does not operate in isolation. It runs on enterprise data, integrates with existing
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