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Innovation is a buzzword that gets thrown around in boardrooms and strategy meetings, but for many companies, it remains just that—a word. Despite grand ambitions, most businesses struggle to execute meaningful innovation, and even fewer manage to sustain it over time. So why is it so difficult to get right? And more importantly, how can companies fix this problem?

To answer these questions, we need to look at real-world examples of innovation successes and failures. By understanding what works and what doesn’t, businesses can move beyond empty rhetoric and start building a culture where innovation thrives.

The Myth of the