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Elia Corkery

·3 min read
Innovation

The Rise, Fall - and Now Rise Again of AR

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Innovation excites us - it always has. It’s what drives us to learn, create, and push boundaries. However, we feel like something’s been missing from the conversation.

Everywhere you look, AI dominates the conversation. It’s become the go-to solution, the headline, the sales pitch. And while AI is a powerful tool (and one we love integrating into the right projects), it is just one Lego brick in the much bigger structure of building meaningful technology. Meanwhile, another technology has been quietly evolving, largely overlooked but preparing for a resurgence - Augmented Reality (AR).

And if you were to ask

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