Sitemap
New Icon Case Studies
AI powered survey sample management fraud detection platform: Obsurvant.com
Elevating gameplay and UX for a groundbreaking darts app
From concept to App Store: Connecting the countryside
A groundbreaking multifunctional accessibility tool
Accelerating climate action in the energy sector through real-time weather data innovation
Supporting Kongsberg's product expansion into global markets, driven by focussed innovation training
Modernising charitable fundraising with an integrated telephony and database solution
Cutting-edge IoT transforming smart home heating and maintenance for housing associations
Engaging new audiences with a gamified mobile app for exhibit experiences
Redefining financial agility through global market sentiment analysis
Empowering independent financial advisors with real-time management and control of client investments
Introducing Airbus OnePress: Revolutionising ground checks with cloud-powered speed and efficiency
Intelligent supply chain analytics with AI-driven prediction engine for forecasting impact
Revolutionising building vibration control with IoT connectivity and real-time analytics
Transforming the way renewable energy is traded in the marketplace
Transforming funeral services across the UK with advanced multi-media
Digital transformation for a global organisation dedicated to solving deforestation
A maintenance mobile app for a global aviation superpower
Enabling intelligent stock portfolio management for an innovative fintech startup
A global marketplace empowering medical equipment manufacturers to distribute products worldwide
Reimagining recruitment with AI and intelligent design
Events
Webinar: The good, the bad and the ugly of AI
Lloyds Bank Roundtable Recap: Building a stronger UK tech ecosystem starts with connection
AI governance in practice: managing shadow AI in UK organisations
AI, automation and what’s practically useful in aerospace and manufacturing
Minds in Motion: AI Governance event
Hackathon June 2025 recap
What four events told Tom about the state of digital transformation
WEAF annual conference & expo 2025: Key insights and takeaways
NI Women’s Network charity walk: Supporting women and families in Gaza
Event Summary: Minds In Motion Series Two - Tech Titans, Navigating Innovation and Cyber Security
New Icon and Redlines to take centre stage at the Tomorrow Matters conference
Tech Titans Roundtable: Navigating Cybersecurity & Innovation – a must attend event for forward thinking business leaders
Minds in Motion event series summary - innovate, accelerate, activate
Exclusive round table event: Innovate, Accelerate, Activate
New Icon Vision Day 2023
New horizons in Agritech: New Icon to play host to Oxi-Tech at GAIA 2024
New Icon Blogs and Insights
News
Welcome to the team Paul
Welcome to the team Marius
Linebreak and New Icon join forces to deliver innovative real-time solutions
Software development UK: AI, IoT & Digital innovation by New Icon
New Icon to speak at WEAF annual conference & expo 2025
Welcome to the team Elia
New Icon celebrate being Nominated for two Bristol Life awards
New Icon’s Women’s Network: a space for support, connection and growth
Linebreak (now New Icon) and Nearby Computing partner to boost Edge AI deployment across the real-time enterprise
Welcome Norbert to the team!
Welcome Harry to the team!
New Icon rebrand
Unlocking business success: How to drive Innovation in Aerospace and other key Industries
Volt joins Linebreak (now New Icon) to help enterprises maximise the value of their edge data
Syntheticus joins Linebreak, now New Icon, to help enterprises harness the edge
Linebreak (now New Icon) and CYSEC join forces to securely unlock data in enterprise edge computing
Working at New Icon and the incredible skills I've learnt - By Ahmed Ismail
Exclusive video interview with SehaMed Director, Anne Hegmann-Weston
Meet Erik, New Icon's Software Developer
Rockleaze Rangers FC better Manchester City FC!
7 years of exceptional dedication from Elita Fernandes
New Icon shatters glass ceiling: a beacon of gender equality in tech
Is ChatGPT the end of software development?
New Icon to take part in Bristol Creative Industries Internship Programme
Is this conversion with Steve worth a million? We think so.
A night of insight and innovation (and a few drinks) with New Icon
Announcement: New Icon is now part of the Product Partnership
Bristol Technology Festival is back!
Engineering curiosity cards
Funding opportunities for UK startups
New Icon Innovation Toolkit recognised at the SPARKies awards
Tackling COVID-19 with Tech: MyMaskFit
Why gender representation in tech matters
Hartley Pensions launches market-leading SIPP portal
Invest West partnering with New Icon
How to build innovation into your business
New Icon’s day of innovation At TEDxBristol 2019
New Icon features in new ‘Innovate Bristol’ book
How to start a startup
Meet Rich, our resident rock star & digital lead
Inyoni Bay CIC - getting animated about digital marketing
Meet Ross, designer for New Icon and hockey enthusiast.
SSL Certificates – are they really necessary for my website?
New Icon, TEDxBristol, and the dawn of a new tomorrow
New Icon are proud to be sponsoring TEDxBristol
Welcome to the team Ellen
New Icon partners with Dr Vijay Chandiramani
Introducing the ‘new’ New Icon
New Icon's journey with the Bristol Creative Industries Internship programme
Meet Zoe, our new Senior Project Manager
Technology and Innovation event series for 2023 "Minds in Motion".
Founding Partner of Bristol Technology Festival 2022
Joining Bristol24/7’s Better Business Network
Innovate Bristol and Bath 2021
Creating an interactive experience at Aerospace Bristol Museum
UWE adopts New Icon’s Innovation Kit (March 2021 UPDATE!)
New Icon’s contribution meets with Royal approval
Innovation
Why digital transformation is really a knowledge transfer problem
Women in tech: perspectives from the New Icon team on innovation, inclusion and the future of technology
Calendly vs Outlook calendar integration: choosing the right scheduling system for your business
How we deliver digital transformation: a nimble, collaborative and innovative approach
Why interactive darts is emerging as a standout digital experience
When software moves fast but hardware can’t: Why modularity matters more than ever
Innovation Breakfast: What happens when you get the right people in the room
What Tom’s seeing in tech right now: Trust is the real differentiator
Innovation shouldn’t be scary…
The rise, fall - and now rise again of AR
Why most companies fail at innovation (and how to fix it)
Most people fear feedback… but that's why they stay stuck
How hardware constraints shape superior deliveries
Accessing funding as a UK start-up: a roadmap to Iinovation
Inefficient businesses are missing the Point – software innovation is the answer
Innovating vs. sticking to what you know: an NVIDIA vs. intel case study
How Innovative MedTech Solutions are Revolutionising Healthcare
Navigating MedTech regulations when undertaking a medical software development project
Inside New Icon: Our approach to innovation
An innovative approach to E-Waste: New Icon's collaboration with the Royal Mint
Lessons on failure and innovation from the Spaceport Cornwall satellite launch
11 technologies we’re excited about in 2022
The team behind the Innovation Kit: Donata Lesiak
How to run a successful Innovation Workshop: Part 2 - Finding the right problem
6 myths about being a workshop facilitator
8 reasons for your business to take local SEO seriously
Design
How to choose a digital transformation partner (and avoid expensive mistakes)
Why interactive sports experiences are driving the next wave of sports tech
How we align delivery around the CTO
Thriving in a high-speed business landscape: The role of agile agencies
Investor-ready branding: How to impress on a lean budget
Agile vs. waterfall methodology: Which project management method is right for you?
Isn’t architecture just design?...
5 benefits of carrying out a UX audit
The importance of UI design in software development
What are Design Sprints used for?
Introduction to Atomic Design
Design Systems - a beginner's guide
User testing - a vital ingredient in your next digital project
Product Design vs UX Design: why you need to know the difference
5 reasons why UX Design is important for business
Eight ways to align UX with brand and business objectives
Software
Stop chasing technology. Start creating business value.
7 common SEO mistakes you might be making
Technical debt in software development: What it is, why it matters, and how to manage it
Benefits of custom software development services
Monolith vs microservices: what actually matters
Internal retrospectives - How we reflect to get better
"Build, don't buy" - Our perspective on software and AI
Waterfall in agile clothing: Why delayed go-lives undermine true agility
Microservices or full VMs? Pros, cons, and common architecture mistakes
How to choose the right app development framework for your business
Building a scalable digital product: From MVP to full-scale solution
Secure buy-in from decision makers for your next software project.
How is Robotic Process Automation changing the way we work?
Intellectual Property for software: A guide to ownership and autonomy in the digital age
What do we mean by ‘human-centric software’?
What are APIs and how do they work?
Headless Architecture: What you need to know
A product manager’s guide to strategic roadmapping
Is software the solution for improving efficiency in engineering?
The indispensable role of information flow in software development
Composable architecture: What is it? And what could it mean for your business?
Technologies to turn to for help in a potentially turbulent 2023
Cloud Migration: How moving to the cloud can benefit your business
Everything you need to know about getting investment for your startup
New Icon work on Earswitch - an exciting medical software project set to transform lives
How to reduce your software development costs
Why waterfall procurement needs to get more agile
Why use agile development?
How to set up a Vue and Cordova project
Genuine Impact’s technology stack
5 problems with legacy software
Things to consider when launching a new product
Why local SEO is important for your business: part one
What digital transformation means for your business
Kubernetes: A deployment voyage
Introducing Neon: our Custom Web Application and content management platform
How bespoke cloud apps could propel your business
Our hand coded phone system went live today
From LAMP stack to the MEAN Stack
An analytical approach to e-commerce success
Digital Marketing
IoT
Unlocking space tech’s future: How IoT and AI are driving innovation
Understanding cloud server costs
Understanding Cloud Agnostic Architecture
The satellite technology’s ongoing impact on IoT and the agritech and marine industries
How to connect IoT Devices to the Internet
The IoT is making Aerospace more efficient
Technologies that will define the future of IoT
9 ways to make sure your next IoT project succeeds
Part 1: an introduction to designing great products for IoT
5 IoT security issues and how to handle them
AI
AI Agents in 2026: The gap between hype, usefulness and trust
The hidden challenge of AI adoption isn't technology. It's consistency.
Why AI projects need continuous evolution, not one-off implementation
AI adoption in business: real examples, risks and lessons from UK leaders
AI without governance is a business risk - here’s why
AI governance is no longer a technical challenge, it’s a business one
Why winning enterprises are real-time businesses
Shadow AI and AI governance: how to manage risk without slowing innovation
NOW THIS IS SCRUM & AI - NEW ICON EDITION
AI governance starts with data governance
Embedding AI governance into the enterprise operating model
The misconception holding enterprise AI back
The rise of “AI intuition” and why skills development must change
Why data trust is still the biggest barrier to AI adoption
Why real-time AI is about to redefine enterprise operations in 2026
AI fatigue is real: Why your workforce doesn’t trust the tools you’ve given them
The race to real time in the age of AI
ChatGPT Atlas: What it means for the future of browsing and SEO
Are AI app builders the future or just another shortcut?
The 3 types of AI projects we see every day (And how to choose yours)
AI Agents are coming. But are they actually useful yet?
Which AI IDE is best? A 2026 comparison of Cursor, Windsurf, Kiro & Copilot
Proof of concept. Proof of potential. Proof you’re not falling behind.
AI is not too big for you - You’re just thinking too big to start
The real risk with AI? Doing nothing.
Shadow AI: Why your team’s secret tools might be your biggest opportunity
Still on the platform? Why it’s time to get on the AI train
The price of hesitation: Why delaying innovation and AI adoption costs more than you think
The AI-Powered future of banking
Implementing AI in the workplace: Taking your employees on the AI journey.
AI integration: The add-on you didn’t know you needed.
Unlocking customer service efficiency with AI: a comprehensive guide
AI implementation in real-world businesses: a practical guide for small to medium-sized companies
The OpenAI irony. Is Meta the real “Open” AI?
The AI statistics you should know about
What is AGI? Exploring the future of Artificial General Intelligence
Human vs AI: How to stay in a job
AI-generated videos
Can AI write a blog about IoT and Web3?
AI Artists
Podcast
Future Thinking Episode 10 - Teaching Innovation with Dave Jarman
Future Thinking Episode 9 - How it all began: With Steve, Neill and Mark
Future Thinking Episode 8 - Digital Transformation and beyond!
Future Thinking Episode 7 - Tips on getting grant money for innovation projects (and more!)
Future Thinking Episode - The Future of 3D Asset Creation?
Episode 5: With Rod Dickinson and Nathan Semertzidis
Future Thinking Episode 4: Talking psychological safety with Tom Geraghty
Future Thinking Episode 3: New Icon's Innovation Kit - With Ross & Donata
Future Thinking Episode 2: Getting a tech startup up and running during a pandemic - an interview with Jess Palfrey, CEO of Dooo
Future Thinking Episode 1: What is an innovation manager with Aimee Skinner
