Too many AI projects stall in the planning phase - the smartest way to de-risk AI is to stop theorising and start testing through small, focused proof-of-concept sprints.
There’s a reason so many AI projects stall before they start: Too many businesses are stuck theorising.
Should we wait for the perfect tool? What if we can’t measure ROI straight away? What if the market shifts before we get results?
The truth is, the longer you spend planning, the further behind you fall. As our CSO, Mark Probert recently said: “People are sitting back. They’re waiting to see what approach wins the day. But the ones who are learning now? They’ll be miles ahead.”
At New Icon, we don’t believe in endless strategy decks. We believe in proving value quickly, with low-risk, high-clarity pilot projects that deliver tangible results in weeks, not quarters.
Right now, we’re seeing three types of clients:
In every case, the solution is the same: Start small. Test fast. Learn by doing.
That’s the New Icon way. Whether you want to streamline operations, explore automation, or develop a full new product, the most important thing is to start collecting learnings now.
That could mean:
You don’t need to be “AI-ready.” You just need to be ready to move.
We’ve designed a sprint format specifically for this early-stage AI challenge.
Our Proof of Concept Sprint is a fast, focused engagement to help you explore what’s possible - and get evidence to take back to your board, stakeholders, or investors.
No guesswork. No bloat. Just clarity.
AI isn’t won by waiting. It’s won by testing, learning, and scaling. That process starts with a decision to move.
Book your Proof of Concept Sprint today. Let’s build smarter - before your competitors do.
Subscribe to get our best content. No spam, ever. Unsubscribe at any time.
Send us a message for more information about how we can help you