Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
...Most digital transformation projects don’t fail because of technology.
They fail because of unclear goals, poor execution and the wrong partner. And the cost of getting it wrong isn’t small. It's a wasted budget, delayed progress and lost confidence internally.
So choosing the right partner isn’t just a procurement decision, it’s a strategic one.
A lot of companies claim to offer digital transformation. In reality, there’s a big difference between a supplier who builds what you ask for and a partner who helps shape what you should
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