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When pitching for investment, many startups find themselves lacking a crucial element: a solid brand identity. This omission isn’t a dealbreaker in the early stages of product, app, or service development. However, as you move towards seeking investment, having a coherent look and feel for your up-and-coming brand can make a significant difference. 

While we always recommend working with a professional branding and design agency to bring your vision to life, we understand that tight budgets often necessitate more cost-effective approaches in the early days. Here’s why having a logo and colour scheme ready for your investment pitch is crucial