The team

The people delivering the magic

We're inventors, designers, developers, digital marketers, but above all else, we're problem solvers. Our team is made up of a diverse range of highly-skilled minds. We deliver change through building insights, connecting data and delivering world leading experiences.

  • Image of Steve O'Brien from Newicon

    Steve O'Brien

    Founder & CEO

  • Mark Probert

    Chief Sales Officer (CSO)

  • Neill Jones

    Chief Operations Officer (COO)

  • Lucy Rees

    Chief People Officer (CPO)

  • Astra Baker

    Astra Baker

    Chief Marketing Officer (CMO)

  • Lyn Bromley


  • Richard O'Brien

    Head of Digital

  • Ross Harrington

    Head of Design

  • George Barnes

    Content Marketing Manager

  • Donata Lesiak

    Senior Designer

  • Kelsey Olivero


  • Dougall Winship

    Senior Developer

  • Elita Fernandes

    Senior Developer

  • Fay Dobson

    Project Manager

  • John Collingwood

    Senior Developer

  • Stephen Horvath

    Senior Developer

  • Aminah Khan


  • Dom Hart


  • Erik Tomica


  • Andy Mason

    Account Manager

  • Luca Elice


  • Maddie Zapletal


  • Oliver Badcock


  • Tiegan Schofield


  • Heidi

    Head of barketing

  • You?

    Join us

Get in touch

If our mug shots haven't scared you off, and we look like a friendly bunch you could work with, then send us a message