Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Internal retrospectives - How we reflect to get better
At the end of every project, we don’t just celebrate - we pause to ask three essential questions:
- What should we continue doing?
- What should we stop doing?
- What should we start doing?
These questions aren’t just routine; they’re the heart of how we improve with every challenge we take on.
We recently wrapped a complex product build for a long-standing client and, as always, held a full team internal retrospective to reflect on the project. Here’s what came up:
What worked well
- Strong, open communication and a genuinely engaged client were major factors in our success. Quick, accommodating conversations