Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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AI Implementation in Real-World Businesses: A Practical Guide for Small to Medium-Sized Companies
Artificial intelligence (AI) is no longer just for tech giants. Small to medium-sized businesses (SMBs) have a golden opportunity to leverage AI tools to streamline operations, enhance customer service, and ultimately drive growth. But implementing AI effectively requires a balanced approach—using it to empower your workforce, not replace them. In this guide, we’ll explore how SMBs can integrate AI into their operations, focus on improving efficiency, and overcome common concerns about job displacement.
Getting Started with AI in Your Business
1. Assess Your Needs: Identify areas where AI could have the biggest impact.
2. Choose the Right Tools:
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