Insights
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Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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The price of hesitation: Why delaying innovation and AI adoption costs more than you think
It took just minutes to clone our CEO’s voice using AI. All we needed was a typed script and a few lines of audio to train it. The result? A near-perfect voice match.
It’s impressive, it’s unsettling, and most of all, it’s fast. The technology landscape is shifting under our feet, and those who hesitate are already behind.
Hesitation is becoming a reflex. That’s a problem.
Accenture’s Life Trends 2025 report kicks off with a warning: hesitation is on the rise. Deepfakes, fake reviews, and misleading AI-generated content are creating digital confusion. People are pausing more often and asking themselves
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