Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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What four events told Tom about the state of digital transformation
Over the past few weeks I’ve been to Bath Digital Festival, Utilities Live, Smart Manufacturing Week and WEAF 2025. Different sectors. Different scales. But the same underlying conversation kept surfacing.
Are we shaping technology around the business, or shaping the business around what the tech happens to offer?
As far as I'm concerned, there isn’t a right answer. And that’s the point.
Startups and smaller teams are often doing well with off-the-shelf SaaS. It gives them a quick way to move, stay lean and keep their focus where it matters. For many, it’s exactly what’s needed.
For larger organisations, particularly
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