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AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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AI fatigue is real: Why your workforce doesn’t trust the tools you’ve given them
Everyone rushed to roll out AI tools. Now, many employees are quietly switching them off.
AI was supposed to make work simpler, faster, and smarter but for many teams, it’s doing the opposite. Between endless prompts, new dashboards, and productivity “assistants”, people are starting to feel what analysts are calling AI fatigue: burnout from overexposure to tools that promise the world but deliver confusion.
According to Forrester’s 2025 report, “Ground Your Workforce AI Strategy in Human Experience”, organisations that treat AI as a purely technical upgrade are missing the bigger picture. Success isn’t about deploying the smartest model, it’s
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