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Linebreak and New Icon join forces to deliver innovative real-time solutions
Linebreak UK, a leader in enterprise real-time solutions, is pleased to announce a merger with New Icon, specialists in design-led software and AI engineering. The merger will create a focused capability enabling enterprises to become real-time businesses for efficiency and growth in a fast-moving, distributed world.
Bristol-based New Icon brings 15+ years’ experience in delivering ambitious IoT, digital and AI solutions through agile design-thinking and engineering. Linebreak leverages decades of architecture expertise and a unique technology ecosystem, enabling enterprises to harness distributed and edge AI solutions.
Linebreak CEO, Dolo Miah, explained, “together Linebreak and New Icon will deliver the next
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"Build, Don't Buy" - Our Perspective on Software and AI
AI is everywhere - at least on the surface. If you open most SaaS tools today, you’ll likely see AI badges, assistants, or chatbots claiming to revolutionise productivity. But more often than not, these features offer little more than novelty. They feel like what they are…bolt-ons, retrofits, or rushed responses to industry pressure. And from our point of view at New Icon, that’s not innovation - that’s marketing.
The Reality Behind AI in SaaS
We’ve seen major players like Google and Microsoft integrate tools like Gemini and Copilot into their platforms. On paper, it’s exciting… AI at your fingertips, embedded
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