Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
...
The real risk with AI? Doing nothing.
For all the buzz about AI, most businesses are still holding back. And when you strip away the surface-level reasons, it usually comes down to one thing: Fear.
- Fear it’s too expensive.
- Fear it’s too complex.
- Fear you’re already too late.
- Fear of making the wrong move.
But here’s the twist: Those fears aren’t facts, they’re just misunderstandings.
As our CIO, Mark put it recently: “People are sitting back, waiting to see what product or approach wins the day... but that’s the problem.”
Everyone’s waiting for the perfect moment. The perfect use case. The perfect ROI story.
And while they
...