Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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How we deliver digital transformation: a nimble, collaborative and innovative approach
In recent months, you may have seen us talk more about being nimble, collaborative, and innovative.
As a UK-based digital transformation partner working with ambitious organisations in Bristol and beyond, these principles shape how we design, build, and scale bespoke software, AI-enabled systems, and connected digital platforms.
But what do they really mean in practice? And what do they mean for the organisations we work with every day? At New Icon, they define how we turn complex ideas into secure, scalable, real-world solutions. Here’s what they mean to us.
Being nimble: making progress through small, confident steps
When organisations set
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