Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Which AI IDE is best? A 2025 comparison of Cursor, Windsurf, Kiro & Copilot
AI is rapidly transforming the developer experience. Over the past year, we've seen a surge in AI-powered IDEs (Integrated Development Environments) - intelligent coding tools designed to boost developer productivity, reduce bugs, and accelerate software delivery.
In this piece, we compare some of the top players at the moment:
And we share insights from our own experiment: building a custom AI plugin inside VS Code to support developers during a recent New Icon hackathon.
Why AI IDEs Matter for Software Development
Traditional IDEs are now being supercharged with AI developer tools. Think
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