Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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AI Agents are coming. But are they actually useful yet?
The idea of autonomous AI agents - digital entities that can plan, reason, and act across tools without human oversight - sounds like science fiction finally arriving. The pitch is seductive: agents that book your meetings, answer customer queries, build prototypes, write code, and optimise systems without you lifting a finger.
But if you’ve tried using them in practice, especially in complex enterprise settings, you’ll know that reality isn’t quite there yet.
At New Icon, we’ve been watching the rise of agentic AI closely. We’ve even begun integrating controlled agent behaviours into some of our products. But let’s be honest:
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