Insights
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how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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The 3 types of AI projects we see every day (And how to choose yours)
Not sure where your business fits on the AI spectrum? You’re not alone.
Every week, we speak to teams who want to move on AI but feel unsure where to begin.
Some have ideas. Some have tools. Most just want to know they’re not making a wrong move.
At New Icon, we’re seeing three distinct types of AI projects come through, and understanding which one you are can help you move forward with clarity and confidence.
1. Bolt-on Builders
“We want to add AI to what we’ve already got.”
These teams are looking to integrate AI into existing products or
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