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AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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Why interactive sports experiences are driving the next wave of sports tech
Sports technology is entering a new phase. Innovation is accelerating, but the products gaining traction are not always the most technically advanced. They are the ones that turn technology into something people can experience quickly, intuitively, and repeatedly.
That is why interactive sports experiences are becoming the primary driver of adoption. From coaching apps to fan platforms, the best sports tech increasingly feels less like a tool and more like part of the sport itself.
Sports tech is growing but adoption is the real battleground
Market forecasts consistently point to strong growth across sports technology and adjacent app categories. For
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