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how ambitious organisations design, build and innovate in a real-time world.

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Elia Corkery avatar

Elia Corkery

·1 min read
News

Introducing the ‘new’ New Icon

Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution. 

By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner. 

New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.

What is the ‘new’ New Icon? 

Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade

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Zoe Reinhardt avatar

Zoe Reinhardt

·1 min read
Innovation

Most People Fear Feedback… But That’s Why They Stay Stuck

FACT: The best teams thrive on honest, actionable feedback.

PROBLEM: Most people avoid it—because let’s be honest, nobody likes hearing where they can improve.

SOLUTION: Netflix figured it out. Their “No Rules Rules” approach shows that a strong team > individual egos.

  

At New Icon, we know that communication is an art—and sometimes, our masterpiece gets interpreted in ways we never intended! Our recent DiSC workshop was a brilliant reminder that everyone has different communication and working styles. What we mean to say and how it’s perceived can sometimes be worlds apart.

To take things up

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