Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
...
How we deliver digital transformation: a nimble, collaborative and innovative approach
In recent months, you may have seen us talk more about being nimble, collaborative, and innovative.
As a UK-based digital transformation partner working with ambitious organisations in Bristol and beyond, these principles shape how we design, build, and scale bespoke software, AI-enabled systems, and connected digital platforms.
But what do they really mean in practice? And what do they mean for the organisations we work with every day? At New Icon, they define how we turn complex ideas into secure, scalable, real-world solutions. Here’s what they mean to us.
Being nimble: making progress through small, confident steps
When organisations set
...