Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Why Waterfall Procurement Needs To Get More Agile
Over the years, we’ve been through many procurement processes — and one thing has stood out time and again. This is something that we think could change, and if it did, it’d allow for a more successful procurement process for all organisations involved.
The thing is this: most software procurement processes are waterfall in nature. Whereas most software companies today work with an agile methodology (and for good reason).
Why does procurement use a waterfall approach?
Before we get into this, it is important to mention that we understand why organisations feel the need to take a waterfall
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