Insights
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Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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How Bespoke Cloud Apps Could Propel Your Business
With so many cloud applications flooding the market it can hard for business owners and IT managers to compare and decide what solution is right. In general you’ll find that applications that try to do everything, do everything poorly. And applications which provide a niche solution for operations such as project management, or customer relationship management, simply leave users frustrated that integrations into their accounts system or other legacy systems are complex or simply not possible. Or that the system is just too generic and can’t be customised to their requirements and way of working.
We have had the same
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