At New Icon, every project ends not just with a delivery, but with reflection - asking what to continue, stop, and start - so we can learn fast, align better, and build smarter next time.
At the end of every project, we don’t just celebrate - we pause to ask three essential questions:
These questions aren’t just routine; they’re the heart of how we improve with every challenge we take on.
We recently wrapped a complex product build for a long-standing client and, as always, held a full team internal retrospective to reflect on the project. Here’s what came up:
Beyond this project, the experience sparked internal improvements - from adopting better tooling and update policies to encouraging cross-team knowledge sharing between tech and non-tech roles.
Moving forward, we recognise the need for earlier and clearer alignment by defining terms upfront, documenting expectations thoroughly, and validating scope before we start building.
For us, retrospectives aren’t just an agile formality - they’re a mindset. It’s about being “less wrong over time” and continuously improving our process as fast as we improve our products.
If you’re building something big, fast, or unfamiliar, make sure your team learns at the same speed as it delivers. We’d be happy to show you how we do it.
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