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AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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Proof of concept. Proof of potential. Proof you’re not falling behind.
There’s a reason so many AI projects stall before they start: Too many businesses are stuck theorising.
Should we wait for the perfect tool? What if we can’t measure ROI straight away? What if the market shifts before we get results?
The truth is, the longer you spend planning, the further behind you fall. As our CIO, Mark Probert recently said: “People are sitting back. They’re waiting to see what approach wins the day. But the ones who are learning now? They’ll be miles ahead.”
The best way to de-risk AI? Get stuck in.
At New Icon, we don’t believe
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