Our Agile Architecture flexes to the priorities of each role - from founders to CTOs - ensuring delivery aligns with what matters most.
At New Icon, our Agile Architecture process is built on the principle that you wouldn’t build a house without a blueprint, and you shouldn’t build software without one either.
That means before a single line of code is written, we work with our clients to design a clear technical and visual plan: a blueprint that captures structure, features, design, and cost. The result is rapid progress, hands-on prototypes, and a shared vision of what we’re building together.
But we also recognise that every project sponsor comes with different priorities. A founder might be laser-focused on investor readiness. A product manager may care most about user journeys. And when the CTO steps in as product owner, the focus shifts once again.
CTOs bring a unique perspective: they’re responsible not just for what the product does, but for how it’s built, maintained, and scaled. Their priorities often include:
When a CTO is a product owner, our delivery process flexes to put these considerations front and centre.
With the CTO in the room, our workshops and prototyping sessions shift gears. Instead of focusing solely on the product experience, we co-create a technical architecture that lays the foundation for smooth delivery.
Together, we define:
This upfront alignment doesn’t slow down progress, it accelerates it. By making these decisions early, we reduce the chance of mid-project blockers, wasted development cycles, or technical debt that will cost more later.
Adapting our process in this way means:
In short, by aligning our delivery process around the CTO, we make sure the architecture is right before the code begins.
Agile Architecture is about being less wrong over time. But when the CTO is product owner, it’s also about being right from the start - on stack, on structure, on strategy.
For CTOs, that means a product that isn’t just well-designed, but technically sound, scalable, and future-proof. And for delivery teams, it means clarity, momentum, and progress without unnecessary delays.
If you’re a CTO planning your next big system or product, we’d love to show you how our process flexes to meet your priorities.
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