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AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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The race to real time in the age of AI
Linebreak and New Icon merged in April 2025 and now operate as a unified company under the New Icon brand.
Read the key themes from Linebreak's (now New Icon) thought leaders’ panel and roundtable on 25th September 2025 in London.
This article explores why the race to real time is becoming a defining factor for enterprise competitiveness in the age of AI, and how exponential AI, data ownership, decentralised architectures, agentic systems and human accountability are reshaping how organisations build, lead and compete.
What does it take to compete in the age of AI?
At our recent event in London,
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