Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Why interactive darts is emerging as a standout digital experience
Darts has long been a grassroots sport - whether in pubs, clubs or local leagues but the way people play, train and engage is rapidly evolving.
Today, digital products and interactive experiences are increasingly shaping how players learn the game, track performance and connect with others. From mobile apps to connected platforms, darts is following a broader shift seen across sports technology: blending physical play with intuitive, user-centred digital design.
Darts is entering a new era of visibility
In recent years, darts has seen a significant rise in mainstream attention. Major tournaments now attract millions of viewers, placing darts among
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