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AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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Stop chasing technology. Start creating business value.
Most organisations aren't short of technology. They're short on business cases.
Every week, businesses invest in bespoke software, digital transformation programmes and AI initiatives with the expectation that they'll become more efficient, more competitive or more profitable.
Yet too many of those investments fail to deliver the value they promised.
Not because the technology was poor, but because the conversation started with the technology instead of the business opportunity.
It's an easy trap to fall into. New platforms emerge almost daily and AI continues to reshape industries at pace. Vendors promise faster, smarter and more efficient ways of working. Before
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