Insights
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Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Calendly vs Outlook calendar integration: choosing the right scheduling system for your business
Choosing the right scheduling software for your business often looks simple on the surface. Many teams assume they can “just use Calendly” and move on.
In reality, scheduling is rarely just about booking meetings. It sits at the centre of operational workflows, client relationships, data governance, and internal systems. When organisations begin scaling, onboarding clients, or managing sensitive information, calendar integration quickly becomes a strategic decision rather than a tactical one.
In this article, we explore the real-world trade-offs between using off-the-shelf scheduling tools like Calendly and building a custom Outlook calendar integration, and how businesses can decide which approach
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