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Completing so many design, development and app projects
hub gives us a unique insight you won't find anywhere else

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Mark Probert avatar

Mark Probert

·1 min read
News

Linebreak and New Icon join forces to deliver innovative real-time solutions

Linebreak UK, a leader in enterprise real-time solutions, is pleased to announce a merger with New Icon, specialists in design-led software and AI engineering. The merger will create a focused capability enabling enterprises to become real-time businesses for efficiency and growth in a fast-moving, distributed world.  

Bristol-based New Icon brings 15+ years’ experience in delivering ambitious IoT, digital and AI solutions through agile design-thinking and engineering. Linebreak leverages decades of architecture expertise and a unique technology ecosystem, enabling enterprises to harness distributed and edge AI solutions.  

Linebreak CEO, Dolo Miah, explained, “together Linebreak and New Icon will deliver the next

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Elia Corkery avatar

Elia Corkery

·2 min read
AI

The 3 Types of AI Projects We See Every Day (And How to Choose Yours)

Not sure where your business fits on the AI spectrum? You’re not alone.

Every week, we speak to teams who want to move on AI but feel unsure where to begin.
Some have ideas. Some have tools. Most just want to know they’re not making a wrong move.

At New Icon, we’re seeing three distinct types of AI projects come through, and understanding which one you are can help you move forward with clarity and confidence.

1. Bolt-on Builders

“We want to add AI to what we’ve already got.”

These teams are looking to integrate AI into existing products or

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