Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Why interactive sports experiences are driving the next wave of sports tech
Sports technology is entering a new phase. Innovation is accelerating, but the products gaining traction are not always the most technically advanced. They are the ones that turn technology into something people can experience quickly, intuitively, and repeatedly.
That is why interactive sports experiences are becoming the primary driver of adoption. From coaching apps to fan platforms, the best sports tech increasingly feels less like a tool and more like part of the sport itself.
Sports tech is growing but adoption is the real battleground
Market forecasts consistently point to strong growth across sports technology and adjacent app categories. For
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