Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade solutions.
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User testing — a vital ingredient in your next digital project
User testing is a critical element of any digital project. Rich, one of our web and UX experts, explains why.
Building a digital presence
More than ever, companies are turning to beautiful designs, interesting interfaces and well-crafted marketing strategies to promote their products and services. However, amidst all this noise, the people that matter most — the users — are often left unheard.
When building your new website or app, it’s important to consider your users right from the outset. You need to make sure that they can find what they want quickly and with little to no effort.
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