Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Design Systems — A Beginner's Guide
What is a design system?
Here’s a simple definition: a design system is a documentation of the exact guidelines that components of a product should comply with. This can be how they look, what they’re made up of and how they should be used.
These systems can be recorded within common design programmes such as Invision, Figma and Sketch, all depending on what you prefer. They can be interactive or stay static, but ultimately they should provide detailed visuals that help create a shared understanding between designers, developers and any other people working on the product.
Each company or brand
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