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Mark Probert

·3 min read
Design

Eight Ways To Align UX With Brand and Business Objectives

Steve and Neill, two of the directors at Newicon, stand at a whiteboard solving a coding problem.

Designing your user experience (UX) to simultaneously cater for your customers and your business objectives can be a tough task. But with this advice you’ll find the process both easy and effective.

Bringing business into a new age.

Digital transformation is about adapting the way you do business to meet the evolving needs of digital users, in a digital age. It can be hard to pin down, as it often means slightly different things to different people. However, when it comes to digital transformation, one thing remains clear — you need to be thinking about it. To not evolve digitally,

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