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Mark Probert avatar

Mark Probert

·1 min read
News

Linebreak and New Icon join forces to deliver innovative real-time solutions

Linebreak UK, a leader in enterprise real-time solutions, is pleased to announce a merger with New Icon, specialists in design-led software and AI engineering. The merger will create a focused capability enabling enterprises to become real-time businesses for efficiency and growth in a fast-moving, distributed world.  

Bristol-based New Icon brings 15+ years’ experience in delivering ambitious IoT, digital and AI solutions through agile design-thinking and engineering. Linebreak leverages decades of architecture expertise and a unique technology ecosystem, enabling enterprises to harness distributed and edge AI solutions.  

Linebreak CEO, Dolo Miah, explained, “together Linebreak and New Icon will deliver the next

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Elia Corkery avatar

Elia Corkery

·1 min read
AI

Shadow AI: Why Your Team’s Secret Tools Might Be Your Biggest Opportunity

voice command

AI adoption is happening all around us - often in places you don’t expect.
If you walk through any modern office, you’ll find individuals quietly experimenting with AI tools like ChatGPT, automating workflows, or speeding up research. This informal use of AI - what some call “Shadow AI” -  is growing fast.

At New Icon, we see this every day. Teams are already playing with AI, but most organisations aren’t yet harnessing this experimentation at scale.

The hidden goldmine in Shadow AI

Our CIO, Mark recently highlighted how valuable these small, informal uses of AI can be:

“Look at how

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