Insights
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Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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AI is not too big for you - You’re just thinking too big to start
There’s a common myth we hear all the time: “AI sounds great… but it’s just too big for us right now.”
Too expensive. Too risky. Too complicated. Too soon.
But here’s the truth: AI isn’t too big for you. You’re just thinking too big to start.
As our CIO, Mark Probert said recently: “It doesn’t have to be a multi-million-pound project. It doesn’t even have to be a hundred-thousand-pound project. Maybe it’s just a few thousand pounds. A workshop. Some design thinking. A bit of data analysis.”
The businesses who are making real progress with AI aren’t launching huge transformations
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