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AI adoption in business: real examples, risks and lessons from UK leaders
AI: The good, the bad, and the ugly
Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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Software development UK: AI, IoT & Digital innovation by New Icon
At New Icon, we’re not just a software development agency, we’re a team of digital architects, engineers, and designers working toward a smarter, more connected future. Based in Bristol, our reach extends far beyond. We collaborate with startups, scale-ups, and enterprise clients from London to Leeds, Manchester to Cardiff - and everywhere innovation is happening.
Whether you're exploring custom software development, launching an IoT project, or looking for a software development partner that understands the full software engineering life cycle, we bring the mindset and capability to transform your ideas into reality.
National Reach, Local Expertise
Over the last 15+
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