Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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The Team Behind The Innovation Kit: Donata Lesiak
Welcome to the second in our series of blogs where we meet the team behind Newicon's Innovation Kit! In this installment we talk with Donata, a UX designer who was instrumental in the design of the kit and the exercises you'll find in it. Read on to get Donata's unique take on the experience of building this build product alongside the rest of the team.
(And don't forget, if you haven't bought the Innovation Kit yet, you can still get it at a discounted price here.)
Tell us a bit about yourself
I’m a UI/UX designer and a fresh
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