Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
...
Innovation Breakfast: What happens when you get the right people in the room
Kicking off at 9am sharp, last Thursday, we hosted our first Innovation Breakfast of the series at The Forge in Bristol. What began as a short presentation quickly turned into something much more valuable: a genuine cross-industry roundtable where leaders compared challenges, shared insights and explored the real tensions shaping innovation today.
The session followed Chatham House Rules but we can say this: the room brought together an unusually diverse mix of perspectives. From scientific research and semiconductor innovation to advanced engineering, defence, media, public sector policy and cutting-edge tech businesses, we had leaders at the table who rarely get
...