Over the last six months, I have had the privilege of sitting down - virtually and in person - with leaders from across UK industries: energy, utilities, construction, law, manufacturing, media, education, and beyond. Not to sell anything. Not to run a workshop. Just to have an honest conversation about where they are with AI adoption and implementation.
What I heard was revealing. Not because everyone was doing extraordinary things with AI (some were, some weren't), but because the honesty in those conversations cut through the noise that dominates most AI discourse
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Before we delve into why UX design is important for your business, let’s take a second to clarify what it actually is.
Essentially, UX designers take a holistic approach to creating a new product or service, focusing on the way they’re used rather than just how they look. It designs the user experience from beginning to end, and encompasses all customer touch points in between.
To give you an idea of what this looks
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