Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Kicking off at 10am sharp on Friday 27th June at the New Icon HQ, members of the New Icon team gathered for a one-day internal hackathon,for a chance to do what we do best: tackle real-world client problems with creativity, technical skill, and collaboration.
To keep things fair, we handed over the team selection to ChatGPT. Well, we tried too… in a twist of irony, ChatGPT simply read the names back to us in the exact order we sent them. After a second attempt, the two teams were locked in: