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What Four Events Told Tom About the State of Digital Transformation
Over the past few weeks I’ve been to Bath Digital Festival, Utilities Live, Smart Manufacturing Week and WEAF 2025. Different sectors. Different scales. But the same underlying conversation kept surfacing.
Are we shaping technology around the business, or shaping the business around what the tech happens to offer?
As far as I'm concerned, there isn’t a right answer. And that’s the point.
Off-the-Shelf SaaS Works – For Some
Startups and smaller teams are often doing well with off-the-shelf SaaS. It gives them a quick way to move, stay lean and keep their focus where it matters. For many, it’s exactly
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