Lovell Stone

Industry leading online presence and marketing for stone supplier

Client
Marble Supreme
What we did
Landing pages SEO PPC CRO Website design Website development
Visit the website
www.marblesupreme.com
Category
Digital Marketing

975% increase in campaign conversion

Lovell stone group relies on its website to attract potential customers. Without it, projects like the refurbishment of Wells Cathedral might never have happened. However, the business’s online presence was lacking. They had multiple websites for each of their quarries, each providing a confusing user experience that wasn’t mobile-friendly and hence the sales teams were struggling to drive as much business through their website(s) as they would have liked.

460%
60% increase in website sessions (increased from 1,256 to 7,032).
975%
increase in campaign conversions

Problem: refining the customer journey

Lovell stone group relies on its website to attract potential customers. Without it, projects like the refurbishment of Wells Cathedral might never have happened. However, the business’s online presence was lacking. They had multiple websites for each of their quarries, each providing a confusing user experience that wasn’t mobile-friendly and hence the sales teams were struggling to drive as much business through their website(s) as they would have liked.

Our Solution: PPC, SEO & New Responsive Website

Looking to solve these challenges, Lovell Stone Group approached us. After managing successful organic SEO strategies for Lovell’s Bath quarry, we were delighted to be chosen as the company to take on the challenge.

To achieve what Lovell Stone Group needed, we approached the project with three key objectives:

  • A replacement front-end website to improve the design, navigation and usability across all devices (desktop, tablet and mobile). This had to consolidate six websites into one central company website.
  • Build the website using our very own Neon CMS platform in order to provide Lovell Stone Group with an easily managed content management system enabling it to upload content with ease.
  • Set up and manage PPC campaigns and SEO strategy to smooth the migration of six company websites to one central domain, and maintain current business rankings for successful quarries.

Key Features

  1. Multi-channel digital strategy including SEO, PPC, social media and content marketing.
  2. Responsive website optimised for desktop, tablet and mobile.
  3. Customer persona mapping and brand positioning.
  4. Advanced analytics to track user behaviour, acquisition channels and conversion metrics.
  5. Management and optimisation of new and existing PPC campaigns.
  6. Production of thought leadership and educational content.
  7. Successful customer recommendation and referral programme.

The Statistics

Some of our top stats for the growth of Lovell Stone Group.

460%
60% increase in website sessions (increased from 1,256 to 7,032).
975%
increase in campaign conversions
191%
increase in average time on page and lower bounce rates - rising to 1:28s minutes from 0:46s
344%
increase in ad click-through rate

The Results

Over the past few years we have completely overhauled their online presence, brand and supporting marketing material. Our website optimisation and digital marketing strategy has seen Marble Supreme cease all traditional marketing activity and now provides the business with 100% of the lead generation that is helping it achieve its long term business growth strategy. Since then, Marble Supreme have also increased their retainer with us by two days and are still happily reporting a positive and noticeable return from increased activity and optimisation.

Newicon have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. More recently they designed and built us a new and absolutely outstanding web-site. We would have no hesitation in recommending Newicon and look forward to working with them for many years to come.

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