Advanced Logic Analytics
Founded in 2017, and backed by more than 10 years of academic research in the fields of behavioural science and data analytics, Advanced Logic Analytics offers financial firms unique algorithms, powering analytical solutions to help deliver alpha.
Advanced Logic Analytics (ALA), a fintech firm offering a suite of applications, recognised the need for a sophisticated mobile app to supplement their existing desktop application: Alasa. The objective was to cater to the fast-paced needs of professional day traders who depend on real-time, data-driven insights for their buy and sell decisions.
The vision for the new mobile app was ambitious – it would allow users to swiftly create portfolios from thousands of stocks, analyse market sentiment across the entire portfolio, and evaluate market sentiment derived from hundreds of global news feeds and social media platforms. This vast volume of data would be translated into a scoring algorithm for traders to make informed investment decisions each day.
The challenge lay in harvesting, storing, and translating voluminous data from numerous providers (APIs) into an accessible format that could be crisply and concisely presented on iOS and Android mobile platforms.
Our approach began with a comprehensive UX review of ALA's existing application to pinpoint areas requiring crucial enhancement. The findings from this stage helped define the features necessary for the initial MVP (Minimum Viable Product) that would pique market interest and attract further investment into the company.
We went on to develop a cross-platform mobile app with a user-friendly interface, employing web technology and using the AWS cloud infrastructure for efficient data management and cost control as user base and data volume increased.
We delivered a sophisticated mobile app compatible with both iOS and Android that supported ALA in sourcing further investment for the product launch and marketing. The app includes features like:
The app, designed to scale with demand, has provisions for transitioning into a full-fledged SaaS app with recurring customer billing and KPI reporting. ALA successfully obtained funding and are primed to roll the app out to the financial market.
Our technology solution offered a unique feature that potentially replaced hours of market research, assisting day traders with accurate, real-time insights and aiding them in making better decisions.
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Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
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It has been a pleasure collaborating with Newicon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. Newicon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase. "
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