AI Powered Survey Sample Management Fraud Detection Platform: Obsurvant.com

Obsurvant.com is a leader in innovative survey solutions, reaching audiences in 80+ countries across Europe, North America, South America, Asia-Pacific, Africa, and the Middle East.

While AI has brought many benefits and streamlined research processes, AI-generated survey bots pose a growing risk to data quality. To address this, Obsurvant partnered with New Icon and Roundtable.ai to develop a leading AI-powered platform for sourcing respondents and ensuring high-quality data.

 

The online survey industry faces a growing challenge: fraudulent responses generated by AI agents. These responses compromise data integrity, undermine client confidence, and jeopardise the value of insights.

Many in the industry focus solely on the benefits of AI, while overlooking the potential threats and increased quality concerns prevalent within even the most respected panels. Obsurvant tackled this issue head-on.

They needed a solution to:

• Deliver large representative audiences around the world, fast.
• Based on the target audience, build a sample plan across a range of supplier types including double opt research panels, affiliates and apps. 
• Accurately detect and eliminate AI-generated survey responses.
• Guarantee the authenticity of respondent data.

This required a scalable, robust technical foundation that could adapt to the evolving AI landscape and maintain high performance under significant demand.

 

New Icon collaborated closely with Obsurvant to deliver a sophisticated, scalable solution tailored to the challenges of sampling, tight client deadlines and tackling fraudulent or poor quality survey data. Key elements of this solution included:

Database Optimisation:

• Implemented PostgreSQL database pooling using PgBouncer to optimise performance and scalability.
• Conducted rigorous performance testing with PgBench, ensuring support for several thousand simultaneous connections, with room for further on demand scaling.

Resilience Testing:

• Used destruction-based testing to push the platform to its limits, identifying failure points and ensuring the system’s robustness under extreme conditions.

Modern React Frontend and PHP Backend Development:

• Built a responsive, user-focused React frontend to enhance engagement and usability.
• Developed a lightweight PHP backend using Gaffer, a minimalist PSR standards first framework, ensuring simplicity and efficiency.

REST API Implementation:

• Designed and implemented a REST API to facilitate seamless communication between platform components, ensuring flexibility for future enhancements.

Roundtable.AI Fraud Detection Integration:

• Integrated advanced AI detection systems and cutting-edge analysis tools to effectively identify and eliminate fraudulent survey responses, guaranteeing authentic data collection.

The partnership between Obsurvant, New Icon has ensured industry standards in fraudulent survey detection. Highlights include:

• Unrivalled Data Integrity: Obsurvant’s platform now ensures survey responses are high quality and human, without impacting the respondent engagement of genuine survey takers. 
• Scalable, Future-Proof Architecture: The optimised database and robust infrastructure comfortably support simultaneous connections and are ready to scale as business needs evolve.
• Enhanced User Experience: The intuitive React frontend and efficient backend provide a seamless experience for users and administrators alike.
• Fast, quality survey respondents at scale: With a multi-layered sampling approach, Obsurvant is setting the standard for data quality and respondent authenticity, helping clients make confident decisions based on accurate insights.

Together, New Icon and Obsurvant have not only solved a pressing challenge but also future-proofed their platform, empowering Obsurvant to continue delivering unparalleled insights with industry-beating research services and client confidence in the authenticity of their data.

 

No subscriptions, just fast, high quality research and polling.

Obsurvant makes market research accessible for brands and agencies at a fraction of the cost.

For tailored research services and reliable data at scale, get in touch.