Looking to launch a
Digital Product?
We help companies of all sizes turn ideas into reality, launching scalable, market ready, digital products.
Let's launch your project together
Launch your product with confidence with New Icon’s expertise in UX design, pitch deck refinement, application design, and software development, all delivered by our in-house experienced team.
New Icon offers not only technical solutions but a strategic partnership to tackle the challenges of funding and market entry. Let us guide your journey from concept to launch, ensuring your product’s story is a success.
Step 1: Design Sprint
Our design sprint phase explores the possibilities, questions and assumptions for your app, IoT or software project. Rapidly bringing ideas to life in a visual and engaging way. We use our experience in brand, user experience, marketing, technology and business to challenge conventional thinking.
1-3 day workshop
Online or in-person
Analysis of your idea from both a business and tech perspective
Requirements and solutions write-up
Market research
User persona analysis and validation
Commercial model research and analysis
Findings and recommendations report
Brand identity workshop
Creation of three brand concepts
Use up to three sets of revisions
Creation/supply of final brand assets
Brand book to ensure consistency
Create founder story frameworks
Write a compelling elevator pitch
Deck design and content
Campaigns for crowd funding and pre-seed brand awareness
Create user personas and stories
Produce intuitive UX design
Create beautiful UI design
Produce a clickable prototype
Evaluate available tech to decide on the best solution
Data and integration mapping
Feature breakdown and backlog
Itemised development costings
Step 2: Development Sprints
As we move from design sprint into development, we empower you to decide what features your MVP needs. From there, we develop a roadmap that is agile enough to flex, but also keeps you focused on what’s important.
Whether you are creating a consumer mobile app, web-portal, or IoT solution for a connected world, we can help you develop your solution in an agile way using flexible sprint-based deliveries. Your solution is built in a future proof, scalable, flexible and robust manner that's prepared for tomorrow.
To develop software with a scope for growth, you need a cloud server architecture that can pivot and scale as your needs evolve. We can help with everything from MVP solutions on a budget, to scalable mass market infrastructure with advanced redundancy and data security.
Because we use web technology, we can create not only advanced websites and progressive web-apps, but also native apps for desktop, in-car entertainment, digital signage, multi-media and much more. The web is only limited by your imagination. Let's explore it together!
Step 3: More more more
This critical phase is where your product truly begins to evolve in response to real-world feedback and data. In the continuous development phase, we don't just launch and leave; we refine, enhance, and expand. We deploy agile methodologies to adapt swiftly to market demands, user feedback, and emerging trends, ensuring your product remains at the forefront of innovation.
This ongoing process includes feature updates, usability improvements, and performance optimisation, all aimed at solidifying your product's market position and driving sustainable growth.
Think of this stage as your product's growth engine, powering ongoing innovation and ensuring your solution not only meets but exceeds user expectations, securing your startup's long-term success in a competitive landscape.
Managing and scaling your investment
