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What bespoke software costs in the UK

The short answer

At New Icon, we have experience delivering live software solutions from around £50,000 to £500,000+. The cost and timeframe depend on the size and complexity of what you're trying to achieve, as well as the business value and opportunity behind it. Smaller, more focused solutions sit towards the lower end of that range, while complex platforms involving multiple systems, integrations and compliance requirements can require greater investment.


That range is wide because bespoke software isn't one thing. What follows is what actually moves the number.

What you are paying for

Almost all of a bespoke software price is people and time. There is no licence, no per-user fee and no product margin. You are paying for the people and expertise needed to understand the problem, design the right solution, define the technical architecture, develop and test the software, and make sure what's being built delivers what your business actually needs.

Almost all of a bespoke software price is people and time. There is no licence, no per-user fee and no product margin. You are paying for the people and expertise needed to understand the problem, design the right solution, define the technical architecture, develop and test the software, and make sure what's being built delivers what your business actually needs.

What can reduce the initial investment

Integrations with older systems

Connecting to something built fifteen years ago costs more than connecting to something with a modern API.

Moving existing data

Migration is rarely the hard part. Cleaning the data before it moves usually is.

More than one type of user

An admin view, a customer view and a manager view can require very different functionality and experiences within the same platform.

Regulated environments

Audit trails, retention rules, security requirements and formal testing all add real work.

Mobile as well as web

Sometimes both are necessary, but not always for a first release. Prioritising one experience initially can help keep the first phase focused.

What can reduce the initial investment

A smaller first release

Start with the functionality that delivers the most business value, then build on it iteratively.

One user type to begin with

Prioritising the needs of one core user group can reduce the scope of the first release, with other experiences added in later phases.

If your existing technology and data can support the new solution, we can build on it rather than replacing everything unnecessarily.

How we establish the cost before you commit

How we establish the cost before you commit

How we establish the cost before you commit

How we establish the cost before you commit

Discovery comes first: a separately priced phase that can be completed in as little as 4–5 weeks, with a typical investment of around £15,000–£30,000 depending on what’s required.

From there, we take an iterative, agile approach to delivery, breaking development into meaningful increments so you can start realising business value earlier, test and learn as you go, and make informed decisions about what to invest in next.

A typical bespoke software project with New Icon takes around 8–18 months following discovery, depending on its scope and complexity. However, through this iterative, phased approach, clients can typically start realising business value within around 4–6 months of development beginning.

Digital transformation often gets bogged down when organisations don’t consider the people, process as well as the technology in their approach. Symptoms include legacy technology, disconnected workflows and technical debt that gets in the way of making the changes needed to enable people (colleagues and customers) to get their job done.

Many organisations are also under pressure to adopt AI, modernise operations, or connect fragmented systems, all without introducing more risk or complexity.

That is where New Icon comes in. We don’t just throw the latest technology at the problem, we help organisations shift from transformation intent, to working systems with a practical approach that considers people and process as part of the solution.

Discovery comes first: a separately priced phase that can be completed in as little as 4–5 weeks, with a typical investment of around £15,000–£30,000 depending on what's required.

From there, we take an iterative, agile approach to delivery, breaking development into meaningful increments so you can start realising business value earlier, test and learn as you go, and make informed decisions about what to invest in next.

A typical bespoke software project with New Icon takes around 8–18 months following discovery, depending on its scope and complexity. However, through this iterative, phased approach, clients can typically start realising business value within around 4–6 months of development beginning.

Digital transformation often gets bogged down when organisations don’t consider the people, process as well as the technology in their approach. Symptoms include legacy technology, disconnected workflows and technical debt that gets in the way of making the changes needed to enable people (colleagues and customers) to get their job done.

Many organisations are also under pressure to adopt AI, modernise operations, or connect fragmented systems, all without introducing more risk or complexity.

That is where New Icon comes in. We don’t just throw the latest technology at the problem, we help organisations shift from transformation intent, to working systems with a practical approach that considers people and process as part of the solution.

Discovery gives you:

Discovery gives you:

Discovery gives you:

Discovery gives you:

A properly defined understanding of the problem and the business value or opportunity

A wireframe or clickable prototype showing how the solution could work in practice

An initial view of the solution through a high-level architecture

A clear delivery roadmap with likely costs, broken into meaningful phases such as PoC, PoV and MVP

Common questions

Ready to understand what your project could cost?

Start with the problem. Tell us what you're trying to achieve and we'll help you understand the opportunity, where your project could sit within the range above and what the right first step looks like.

Ready to understand what your project could cost?

Start with the problem. Tell us what you're trying to achieve and we'll help you understand the opportunity, where your project could sit within the range above and what the right first step looks like.

Ready to understand what your project could cost?

Start with the problem. Tell us what you're trying to achieve and we'll help you understand the opportunity, where your project could sit within the range above and what the right first step looks like.

Ready to understand what your project could cost?

Start with the problem. Tell us what you're trying to achieve and we'll help you understand the opportunity, where your project could sit within the range above and what the right first step looks like.

Linebreak

New Icon is a Linebreak company

© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.

Designed and built by New Icon in Bristol, a Linebreak company.

Linebreak

New Icon is a Linebreak company

© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.

Designed and built by New Icon in Bristol, a Linebreak company.

Linebreak

New Icon is a Linebreak company

© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.

Designed and built by New Icon in Bristol, a Linebreak company.

Linebreak

New Icon is a Linebreak company

© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.

Designed and built by New Icon in Bristol, a Linebreak company.