Mobile App Development
Mobile App
Development
Design, develop, deploy
We design and develop secure, scalable mobile applications that help organisations improve customer experiences, empower their workforce and support digital transformation. Whether you’re building a customer-facing app or enabling mobile access to critical business systems, we create solutions that deliver measurable business value.
From concept to scale
Mobile applications have become an essential part of how organisations engage customers, connect teams and deliver services. From validating your idea through to design, development and deployment, we partner with you to create intuitive, high-performing mobile applications that are built to grow with your organisation.
Experienced delivery
Our multidisciplinary team combines strategy, design and software engineering expertise to deliver mobile applications that solve real business challenges.
Proven expertise
We've partnered with organisations across a range of industries to deliver secure, scalable mobile applications that create lasting business value.
Secure by design
Security is built into every stage of development, helping protect your users, data and business from day one.
Agile delivery
Using an agile approach, we work collaboratively with your team to deliver value quickly while adapting to changing priorities and requirements.
Tailored solutions
No two organisations are the same. We design and develop bespoke mobile applications that align with your business goals, users and existing technology landscape.
User-centred design
Every mobile application is designed around the people who use it, creating intuitive experiences that encourage engagement and adoption.
Our process
A proven approach to mobile app development
A proven approach to mobile app development
A proven approach to mobile app development
Building a successful mobile application is about more than writing code. Our approach brings together strategy, user-centred design and software engineering to ensure your application is aligned with your business objectives, delivers value for users and is built to scale.
Stage 1
Stage 1
Design process
We start by understanding your users, business objectives and technical requirements. Through research, user journeys, wireframes and interactive prototypes, we design intuitive mobile experiences that solve real business challenges and lay the foundations for successful development.
Stage 2
Stage 2
Development Process
Our engineers build secure, scalable mobile applications using modern technologies and best practices. Whether developing for iOS, Android or cross-platform, we create high-performing applications that integrate seamlessly with your existing systems where required.
Stage 3
Stage 3
Deployment Process
Launching your application is just the beginning. We manage testing, deployment and ongoing optimisation to ensure your mobile application continues to perform, adapt and deliver value as your organisation evolves.
Native or Cross platform?
Choosing the right development approach
Choosing the right development approach
We develop both native and cross-platform mobile applications, helping you choose the approach that best suits your users, business objectives and technical requirements.
In many cases, we recommend cross-platform development. It offers a faster, more cost-effective route to market while delivering the performance and user experience expected from modern mobile applications. Where native functionality is required, we can seamlessly integrate platform-specific features to give you the best of both worlds.
Trusted applications including Slack, Microsoft Teams, Spotify, Basecamp, Visual Studio Code and Figma all take advantage of cross-platform technologies.
If a fully native application is the right choice for your project, we’ll recommend that instead. Our focus is always on delivering the solution that creates the greatest value for your organisation.
iOS Mobile, Watch & Device apps
iOS Mobile, Watch & Device apps
We have plenty of experience building for and launching applications on Apple's app store.
We have plenty of experience building for and launching applications on Apple’s app store.
Android Mobile, Watch & Device apps
Android Mobile, Watch & Device apps
We have plenty of experience building for and launching applications on Google's Play store.
We have plenty of experience building for and launching applications on Google’s Play store.
Desktop, Web app, TV, Tablet, Device, ++
Desktop, Web app, TV, Tablet, Device, ++
Cross platform applications use standard web technology and can be packaged to run across a multitude of devices.
Helping organisations go mobile
We’ve helped organisations across a range of industries design and develop mobile applications that improve customer experiences, empower workforces and support digital transformation. Explore some of the projects we’ve delivered.
Where do you
want to go next?
Whether your vision is to radically drive business growth efficiencies or innovation, our team can help you turn complexity into clarity.
Mobile App Development FAQs
Testimonials
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Testimonials
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Testimonials
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype.
The New Icon Hackathon Day was an outstanding example of how focused collaboration can accelerate innovation in certain contexts.
Within a single session, we moved from a clearly defined problem statement to a working, demonstrable prototype in this case—something that might otherwise take longer in a more traditional delivery model.
What stood out most was the way the team combined design, engineering, and operational expertise in real time whilst maintaining a fun and friendly environment. This wasn’t a theoretical discussion, it was a hands-on, iterative development with continuous validation of both user value and technical feasibility."
David Sheppard
Crawford & Company
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. New \icon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations."
Jacques Roizès
OnePRESS Project Leader - Airbus
Very happy with the end results and designs for the new features!
New Icons redesigns brought the app layout up to date which was amazing to implement over the last year alongside integrating new products into the app. Meeting face-to-face meant that New Icon could properly understand the requirements and turn them into fully functional designs that added to the overall user experience. Very happy with the end results and designs for the new features."
Yorick Knol
DartCounter
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process."
Head of Systems
- Insurance Tech
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend!"
Martin Wood
- Chance App
New Icon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with New Icon for approximately 10 years. During this time New Icon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. New Icon’s recent introduction of project managers has enhanced their services further."
Cristy Cunnick
Managing Director - Ethicall
New Icon consistently exceeds expectations, driving innovation as a seamless extension of our business.
New Icon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend New Icon for both your development and design needs."
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year."
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well."
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors.”
Rachel Draper
- Co-Founder - Stile Country
New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking.
It has been a pleasure collaborating with New Icon on this project. Their commitment, attention to detail and passion for their work has enabled us to produce a quality app and seek further investment. New Icon took the time to fully understand our requirements, and the clickable prototype really helped shape our thinking and produced an intuitive UX, whilst also de-risking the development phase."
Nick Ellis
Advanced Logic Analytics LTD
New Icon have done an amazing job of taking our concept and actualising it into something much more real!
This process has cemented our concepts into requirements, plans and something much easier to step forward with, both internally and as something we can tell the story to others. We've been particularly impressed with how you've taken a fairly niche topic and run with detailed concepts and clearly understood what we are aiming for!"
Luke Stonehouse
Reuleaux
We're miles ahead of where I expected us to be at this stage, and we've all really appreciated the effort you've put in.
Everyone is really, really happy and pleased with what you've put together, blown away! We love the simplicity of the prototype."
Darkbeam
The project is well thought through, smartly taking into account every little request we had. Which is amazing, I love that!
I've been using the prototype to pitch the idea with potential clients and the feedback has been really good so far."
Digital Engineering
We really love the overall look of this!
It's a very clean simple interface which still clearly conveys a lot of really important information, so thank you!"
FSD Active
New Icon have helped us grow our business to levels that we would never have anticipated.
New Icon have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels, New Icon have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small."
Les Williams
Marble Supreme
If you need bespoke technology, I highly recommend New Icon.
By working with us to build our platform, they helped lay the foundation for our success. Not only did they develop the software; their process also included UX design and prototyping, ensuring that our final product was user-friendly, secure and powerful. If you need bespoke technology to get your start-up into business, I highly recommend New Icon to deliver it for you."
Robert Ogden
Renewable Exchange
New Icon is an exemplar of innovation and freethinking.
New Icon's ideas have pioneered mobile software development within my department. Their solutions are innovative and effective producing results above original expectations."
Terence Frost
Airbus
New Icon are a great company, they are passionate and always provide a second to none service.
From the design stages through to the technical implementation they understand our requirements as a company. We would highly recommend New Icon to anyone who is looking for a friendly, efficient and professional web and software design company."
Steve Wookey
Permagard Products LTD
New Icon gave us creative input and state of the art technology.
New Icon have helped steer our business in directions we had not even considered."
Phil Brockwell
Centreline Aviation
New Icon achieved a 35% increase in business. New Icon really understood what we wanted to achieve."
Tom Beasley
Bristol & Bath Science Park
Very commercially aware and versatile software agency - and a great team to boot!"
Evelyn Timpson
Aspect and Film Video
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
Reimagine your digital future today
Send us a message for more information about how we can help you and your business
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.
© Newicon Ltd. Registered in England and Wales. Company No: 05904359 | VAT: GB 993768447.
Designed and built by New Icon in Bristol, a Linebreak company.