Meet Georgia, Our New Digital Marketing Apprentice

It’s time to meet another member of the Newicon team. This time, a sit-down with Georgia, our new Digital Marketing Apprentice…

Astra Baker

Chief Marketing Officer (CMO)
·2 min read (453 words)

It’s time to meet another member of the Newicon team. This time, a sit-down with Georgia, our new Digital Marketing Apprentice…

What’s your working background, and how did you come to work for Newicon?

I studied Creative Writing at Bath Spa University, mainly because I grew up reading any book I could get my hands on.

During my studies, I managed to get some work experience at a book publisher in London. I spent two weeks in the Marketing and Publicity department and realised that marketing was way more interesting than I originally thought! I left London with a suitcase full of books and a completely different career plan.

Once I graduated I decided to pursue some training in marketing, and when the Digital Marketing Apprenticeship position became available at Newicon, it was perfect.

Describe your job to a six-year-old.

I mostly write articles online and try to get strangers to read them (and hopefully enjoy them).

What’s it like to work for Newicon?

I feel like I’m constantly learning new things. There isn’t a day where I don’t discover something new, whether it’s a function on Google Ads or a totally random fact that’s taken the office by storm.

What was your proudest moment at Newicon?

I’m really proud of the first few blogs I’ve written at Newicon. It's been a steep learning curve taking on topics I'm not at all familiar with.

Describe Newicon in three words.

Creative. Innovative. Friendly.

If you could switch jobs with anyone else at Newicon, who would you swap with, and why?

I think I’d like to swap with one of the designers. Anything that involves thinking creatively instantly appeals to me. They have an amazing eye for detail. I'm terrible at drawing though so I should probably stick to marketing. 

Do you have any interesting or unusual hobbies?

I go to as many gigs and festivals as I can in my spare time. I also host a music podcast with a friend where we just share weird stories. I'd love to do more podcasting in the future. 

Favourite film/TV show?

I grew up watching Friends so it’s my go-to show. 

If you could time-travel, where would you go?

I think I’d go to the start of the ’90s.  I’m a ‘90s kid but I feel like I missed out on all the good bits because I was too busy being a baby. I’d like to see Nirvana at Reading Festival and wear way too much eyeliner.

Who’s your celebrity doppelganger?

I’m clinging to the one time someone told me I looked like a goth Adele. 

Do you have any hidden talents, or is there an interesting fact about you?

I have a black belt in Karate, but I also have tiny hands — so I guess that makes me a little less threatening.

I'm Astra Baker

Chief Marketing Officer (CMO) at Newicon

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