Learn how to innovate from scratch. Build design into your culture.

Discover easy to use guides to power innovation, using newicon’s tried-and-tested innovation methodology, toolkit and workshops.

Newicon innovation kit box
Pick and choose your style of innovation

Want to innovate but don’t know where to start?


Innovate at pace with design thinking; made easy with our innovation toolkit. You'll learn design thinking, lean innovation and agile methodology from a practical, tried-and-tested framework, developed from real-world projects. Interested to find out more? Get in touch today to find out how our toolkit can help you drive innovation within your business.

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Solve real problems

Choosing the right problem is half the battle. Once you have focus on what you want to improve the ideas start to flow.

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Apply a design mindset

Learn to apply simple design methodologies and systems to define and solve problems.

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Use proven methodologies

Practical actionable steps, built on top of proven design, innovation and engineering methodologies.

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Think creatively

Exercises, tools and simple frameworks that provide context, clarity and focus. Tools for the mind to develop your creativity!

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Understand your customer

Build products and services for real people. Learn to empathise with key users, understand mindsets and add real value.

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Bring people together

Gamify your workshops! Host productive and energising workshops remote or in person.

Easy to use tools to develop your own culture of innovation


We provide an easy to follow toolkit alongside expert training and consultancy to take the uncertainty and fear out of innovation. A combination of training, workshops, prompt cards, exercises, worksheets and post-it notes (innovation always needs post-it notes) to make sure things run smoothly. So you always know where to start, what to do and what to do next.

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Discover problems worth solving

Workshop 1: find critical challenges

Creativity is the process of creating new ideas. Innovation is the process of turning those ideas into a reality. But where do those ideas come from? At newicon we believe you don’t need good ideas, you need to uncover problems worth solving. Then the ideas flow. Newicon’s innovation toolkit gives you the process to make sure the solutions you create actually benefit your business and solve real problems that have an impact.

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Understand the people who matter most

Workshop 2: Research humans

Brains are the most complicated structures in the known universe. All technology pales in comparison to the complexity of your users, colleagues or stake holders minds! Understand your users, learn techniques to empathise, understand key mindsets and user adoption patterns. A digital product is only as successful as its user engagement whether it is a commercial or an internal product. Ensuring all users benefit from a system makes sure it will be a success. Even when designing closed and automated systems - ensuring the interfaces are useable and maintainable for the humans when they come will ensure long term success.

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Make progress fast with visual prototypes

Workshop 3: visualise a solution

To make fast progress you need to get visual and start creating prototypes. We provide an easy to follow toolkit that takes the uncertainty and fear of failure out of innovation. A combination of workbooks, prompt cards, exercises, worksheets, canvas boards and post-it notes (innovation always needs post-it notes, apparently) to make sure your team are able to create real solutions and make progress quickly. With the innovation toolkit you always know what to do, how to do it and what to do next.

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Create tests and validate

Workshop 4: test and validate

Consider how hard it is validating tests is in pharmaceutical industries where they test the real physical action of drugs, people in the system have the ability to completely corrupt the data. So how on earth do you draw any valid conclusions in artificial user tests? Using a practical mix of empathy, interviews, intuition, value definition, and reviews that's how.

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The tools that keep it all running smoothly

Worksheets, canvases, prompt cards

Each workshop is packed with exercises, worksheets, canvases, prompt cards and facilitator prompts. All packaged into an easy to follow process with simple and easy to understand instructions. Of course, an experienced facilitator can speed this along even more. We're constantly working on improving the details of the innovation kit so you can get the most out of it.

Our Services

What can we do for you?

Innovation workshops

Innovation workshops

Learn to innovate and make fast progress on your projects with our innovation workshops.

Learning & training programmes

Learning & training programmes

Bespoke corporate training and university course programmes.

Innovation consulting and projects

Innovation consulting and projects

Get expert consultation or run a project with our experts involved.

Live innovation at your events

Live innovation at your events

Run workshops at your events. Or host our signature ‘startup-in-a-day’ event.

Discover how the innovation kit can help you?

We can provide our tried-and-tested toolkit, workshops, training, events and we can customise it to your needs. Get in touch to find out how we can help.


0117 205 0425

[email protected]

Need some advice?

Looking to utilise digital technology to streamline your operations or launch new products and services, contact our digital strategy director Mark for a free consultation.

Speak to Mark

Learn to innovate with our Online Academy

Coming soon!


The Newicon Academy is launching an online innovation course soon. We’re making innovation even easier with our online video course, running you through the process, step-by-step. Watch the video below to see what's in our kit and what we plan to run through in our innovation course.

What our partners say about us

"Newicon embodies the kind of company we want to partner with. Newicon’s approach to design thinking and innovation is the ideal partner for our new curriculum. They will equip our student engineers with practical tools and knowledge in order to succeed in their chosen engineering career."

Lisa Brodie

Head of the School of Engineering at UWE Bristol

UWE adopts Newicon’s Innovation Kit


Where it all began…

Back in 2018, we had a meeting at Newicon that would go on to define the next 2 years of work for the design team. We had originally set out to write a blog post about innovation, which would be a practical guide on how to innovate from scratch and build new ideas, but after a failed first attempt we sat back down and had a big discussion about it. We realised we had all of the experience and know-how to share our expertise, but a blog post wouldn’t be sufficient enough to convey our message.

“What if we create a design kit to help people actually do it?” someone cleverly suggested, and with that, 2 years quickly rolled by.

20 months, dozens of meetings and countless trial workshops later, we launched the Innovation Kit. What started as a simple blog post had become a complete innovation system, born out of the proven design methodologies of Google, IDEO and Stanford; viewed through the lens of modern Lean and Agile practices, and forged through 15 years of real experience and testing.

We built a pragmatic and practical guide to innovation and used our very own design methodology to create it, the Newicon way. We hadn’t reinvented ‘design’, but we had created a set of engaging workshops, exercises and tools to help people learn and implement design thinking without having to spend years learning theory.

Why did we create it?

The original idea came from working with large, complex organisations like Airbus, who have a history of design engineering and are constantly looking to develop their innovation processes and design thinking.

In a project with Airbus, we were able to introduce agile processes and make rapid progress on one of their most recent innovations. They were extremely pleased with the speed at which we made this progress and we soon realised that there was an opportunity to help the business community with these principles.

The principles are based on agile and lean startup practices, which can be difficult to implement in larger companies but they’re practices we use every day and we’ve learned to help these companies cut through the noise and move through the design cycle at pace.

A new opportunity

20 months after coming up with the original idea, an unexpected opportunity was presented to us. We had assumed that businesses would benefit most from learning design thinking and using our unique set of tools, but we hadn’t realised that we’d also created the perfect training and education tool.

After discussions with the University of the West of England (UWE), we realised that our Innovation Kit would be a great fit for them as well. They wanted to teach engineering (and potentially business) students the value of design thinking and were looking to create a how-to-guide with exercises and workshops. Luckily, that’s just what we had created.

The Innovation Kit for UWE

UWE will be using the Innovation Kit with its 2020-21 engineering student cohort (COVID-19

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Read more

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