Google has recently started writing to customers of its AdSense, DoubleClick and Analytics products to warn them about the new EU Cookies Policy legislation.
Cookies are tiny little data files that are stored on your computer, tablet or mobile device by a website’s server. However, only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It allows a website to recognise a particular user’s device and store some anonymous information about the user’s preferences or past actions.
The Cookie Law is a piece of EU legislation which states the need for websites and apps to obtain consent from visitors in order to store or retrieve any information on a computer, tablet or mobile device.
Other technologies such as HTML5 and Flash local storage act in a similar way and are therefore also covered by the EU legislation.
The Cookie Law was created to protect online privacy. It makes visitors aware of how information collected about them is used online and then gives them the choice to accept it or not.
Take a look at our own Cookies Policy here…
As the enforcing body for the infamous Cookie Law in the UK, the ICO are particularly frowned upon in the web development world.
Thankfully, following a few high profile legal cases, big companies such as Google have now taken the cookie law seriously and have come to the rescue. To help with the process the Google has developed a website cookiechoices.org. This guide gives a concise step-by-step guide on how to comply with the new EU Cookie Law legislation. Making it very clear that websites should provide users the choice to choose whether to allow certain types of cookies access to their device and that choice must then be respected by the website.
It is unclear what will happen if digital publishers using any of Google’s services fail to comply with the Cookie Law legislation. However, it is significant that Google are taking such a strong stance behind the drive for better compliance, considering their previous position on the matter.
If you are still have any question about the new Cookies Policy legislation, then please do not hesitate to get in touch with one of our team. We’d be happy to help!
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