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Mark Probert avatar

Mark Probert

·1 min read
News

Linebreak and New Icon join forces to deliver innovative real-time solutions

Linebreak UK, a leader in enterprise real-time solutions, is pleased to announce a merger with New Icon, specialists in design-led software and AI engineering. The merger will create a focused capability enabling enterprises to become real-time businesses for efficiency and growth in a fast-moving, distributed world.  

Bristol-based New Icon brings 15+ years’ experience in delivering ambitious IoT, digital and AI solutions through agile design-thinking and engineering. Linebreak leverages decades of architecture expertise and a unique technology ecosystem, enabling enterprises to harness distributed and edge AI solutions.  

Linebreak CEO, Dolo Miah, explained, “together Linebreak and New Icon will deliver the next

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Richard O'Brien avatar

Richard O'Brien

·8 min read
Design

5 Reasons Why UX Design Is Important For Business

  

UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit?

  

Defining UX

Before we delve into why UX design is important for your business, let’s take a second to clarify what it actually is.

Essentially, UX designers take a holistic approach to creating a new product or service, focusing on the way they’re used rather than just how they look. It designs the user experience from beginning to end, and encompasses all customer touch points in between.

To give you an idea of what this looks

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