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Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Meet Astra, our new CMO
If you've been reading these new starter blogs you'll be aware that we've grown a lot as a company over the past couple of years, bringing some fantastic new team members on board. And here's the thing — we want to grow even more! And on top of that, as a business we're starting to focus on certain sectors and verticals such as IoT, energy, medtech and aerospace.
To help us achieve this we've decided to grow the marketing team with an experienced new CMO (who has already hit the ground running and started the task of taking our marketing
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