Insights
Get the latest insights on the ideas, trends and technologies shaping
how ambitious organisations design, build and innovate in a real-time world.
Introducing the ‘new’ New Icon
Thursday, 15 January 2026 - Today, we’re excited to introduce the ‘new’ New Icon, which marks a significant next step in our evolution.
By combining New Icon’s design-thinking and agile delivery expertise with Linebreak UK’s enterprise digital transformation capabilities and deep-tech ecosystem, we’re creating a new kind of digital transformation partner.
New Icon is built to help ambitious organisations innovate smarter and faster in a real-time world.
What is the ‘new’ New Icon?
Whether clients need end-to-end transformation or a single app, we can deliver the full lifecycle from strategy and vision through to design, build and deployment for enterprise-grade
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Announcement: Newicon is now part of the Product Partnership
Last week during our “Fuelling Innovation” event at the Engine Shed, we were very excited to announce that we’re joining the Product Partnership — a group of leading technical agencies working together to turn great ideas into great products.
The Product Partnership is formed by four Bristol-based companies, each bringing expertise in unique areas such as product and digital design, prototyping, connected technologies and electric design.
Fuelling innovation into the region
On Tuesday 12th of October and as part of the Bristol Technology Festival we hosted our first in-person event, where attendees had the opportunity to see presentations from
The
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