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Completing so many design, development and app projects gives us a unique insight you won't find anywhere else

Georgia Northall

·5 min read
Digital Marketing

The SEO Checklist Every Small Businesses Needs


If COVID-19 had taught us anything, it’s that it's important for small businesses to digitalise now more than ever.

Making yourself found online is a world away from getting people to see you in real life. Competition is stiff and the market is saturated for many industries. You may be the best at what you do, but if someone is easier to find through a simple Google search it won’t be long until your online voice is drowned out. 
So how do you get your small business seen online?
There are a few different options but it all depends on
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What is EAT and why is it vital to SEO?

During the last half of 2019, Google Webmasters introduced a new acronym relating to Google search guidelines: EAT.  Google has described EAT as “one of the most important criteria of...

Georgia Northall

·3 min read

5 things that should be on your website wishlist for 2020 (and how to get them)

The start of 2020 is an ideal opportunity to look afresh at your website and its performance.  In all likelihood, your business already has a website. And also in all...

George Barnes

·3 min read

Poor structure is killing your PPC – here’s how to fix it

Google Ad campaigns not performing as well as they should be? We discuss why your PPC account structure might be to blame (and let you know how to fix it)....

Georgia Northall

·3 min read

13 things you need when creating a digital brand

Branding in the modern age A brand is a distinct design, tone of voice and set of values that makes a promise to your customer. It’s a promise of a...


·12 min read

7 common SEO mistakes you might be making

The world of SEO can be a confusing one, with multiple contrasting tips and opinions online, we know how hard it can be to find advice that you can act...

Georgia Northall

·4 min read

Meet Georgia, our new Digital Marketing Apprentice

It’s time to meet another member of the Newicon team. This time, a sit-down with Georgia, our new Digital Marketing Apprentice… What’s your working background, and how did you come...


·2 min read

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